Reliable, flexible and fair: Why Elaway chose a car subscription directly from the manufacturer.
Mobility is a central part of Elaway’s work as an operator of charging infrastructure for electric vehicles in the residential real estate sector.
The company plans, builds and operates charging points in multi‑family buildings and mixed‑use properties across Germany, for private and public clients such as Allbau GmbH in Essen, Münchner Wohnen and Investor Real Estate.
For many employees, business travel is part of everyday work. Customer visits, owners’ meetings, construction approvals, project support and trade fair appearances take place nationwide and are often associated with long travel distances.
“Without a tailored mobility solution, we couldn’t work effectively,” says Roman Heß, Senior Asset Specialist at Elaway. “Our vehicles are fully integrated into operations and used intensively. In many cases, they cover 3,000 to 5,000 kilometres per month, sometimes even more.”

Different requirements, one shared concept
As a growing company with evolving teams and areas of responsibility, Elaway faces a typical challenge in fleet management. Vehicle needs vary depending on role, life situation and usage profile. Field staff, project managers and executives all have different mobility requirements.
“That’s why flexibility was non‑negotiable for us,” adds Kevin Cario, Key Account Manager B2B at Elaway. “We need vehicles that fit different use cases, and a model that adapts when our reality changes.”
Why the car subscription works for Elaway
Traditional leasing models quickly reach their limits. Fixed contract terms of two or three years offer little room for manoeuvre when employees change or usage profiles shift. A vehicle that suits one role well may be impractical for the next.
“The car subscription model is the better alternative for us,” says Cario. “It offers flexible terms, enables vehicle changes and prevents us from locking ourselves into rigid, long‑term decisions.”
How Elaway found MOCEAN
Elaway gained early experience with car subscription services and worked with various providers, while Hyundai vehicles were already in use within the fleet.
Over time, however, operational complexity increased: the fleet was inconsistent, vehicles were not always available and costs were difficult to calculate.
Convinced by their experience with Hyundai vehicles, Elaway looked for a subscription provider that could supply the familiar models—combined with first‑class service and flexible conditions. Although MOCEAN had only recently entered the market, the offering was compelling.
The transition was gradual but consistent. Elaway was able to continue using the proven vehicles, now in higher trim levels and supplemented by additional models.
Today, Elaway’s fleet consists exclusively of Hyundai electric vehicles: from the IONIQ 5 and IONIQ 6 to the IONIQ 9.
What sets MOCEAN apart from other providers
With previous providers, vehicle availability, pricing and model continuity were not always reliable. Contract extensions could become significantly more expensive, and receiving the same vehicle model was not guaranteed. This created uncertainty in fleet planning.
MOCEAN offers a clear alternative: stable prices, reliable vehicle availability and better long‑term planning.
Planning reliability as a decisive advantage
What ultimately convinced Elaway is the balance between flexibility and cost control. Mileage packages can be adjusted during the term—an important advantage when driving habits change or business travel increases.
“We know exactly what the kilometres cost,” says Heß. “It’s transparent, consistent and easy to calculate. That gives us maximum flexibility with strong planning reliability.” Fixed monthly costs also simplify budgeting and cross‑department coordination.
Incredibly fair: value for money in focus
Alongside flexibility and planning reliability, cost efficiency plays a central role. Elaway rates the price‑performance ratio—both of the vehicles and of the subscription model overall—as very high.
“Incredibly fair really hits the mark,” says Cario. “Especially when you consider how intensively the vehicles are used and what’s included in the subscription.”
Manufacturer‑based subscription as a stability factor
A key differentiator for Elaway is that MOCEAN is offered directly by the vehicle manufacturer. This ensures a clearly defined vehicle portfolio, reliable availability and no unexpected model or brand changes.
Elaway was particularly interested in the IONIQ lineup, which covers a wide range of employee needs. From the efficient fastback for frequent drivers to the larger vehicle for families or extensive project deployments—there was something for everyone. At the same time, performance, charging capability and range remain at a level that reliably supports long‑distance travel.

Personal support at eye level
Beyond the vehicles themselves, customer service plays an important role. Elaway highlights the quality of the personal and direct support.
“You simply feel well taken care of,” says Heß. “The collaboration is straightforward, reliable and genuinely pleasant.” Particularly appreciated is the proactive guidance—for example with vehicle configuration, colour selection and upcoming vehicle changes.
The conclusion: mobility that grows with the company
For Elaway, MOCEAN is more than an alternative to traditional leasing. It is a flexible mobility solution that scales with the company, meets diverse requirements and remains predictable in the long term.
MOCEAN’s everyday flexibility, transparent costs and the stability of a manufacturer‑based subscription create trust and long‑term reliability. In a dynamic field like electric mobility, reliability is essential.
With MOCEAN, Elaway has found a solution that works operationally, makes economic sense and delivers the mobility its employees truly need.